WaterCoFire Values

Understanding WaterCoFire’s LIKES Values

WaterCoFire firmly believes that a well-developed personal value system constitutes a philosophy for navigating life. It serves as a compass guiding individual actions and forms the foundation for shaping one’s relationship with the world. WaterCoFire has been exceptionally fortunate to enjoy long-term support and recognition from the vast majority of people around him, even receiving solidarity from many friends when interests were compromised. This (perhaps) is inextricably linked to a widely embraced personal value system.

WaterCoFire upholds the LIKES values distilled from personal experience. They stand for “Low-key,” “Inclusive,” “Kind,” “Equal,” and “Straightforward.”

Low-key

No matter how great or difficult an achievement may be, never flaunt it.

WaterCoFire believes that staying low-key is not a sign of indifference toward achievements, but rather a profound respect for them. Perhaps it is an inner strength that reminds us true value lies in the journey, not in the show.

When we maintain a low profile, we can focus more intently on the essence of our work, finding joy in quiet dedication rather than chasing applause and praise. This attitude not only earns the respect of others but also lends our accomplishments greater depth and lasting impact.

Inclusive

Embracing every unknown and difference life presents with openness.

In WaterCoFire’s view, the definition of inclusivity goes beyond merely accepting others’ differences. It represents an active, positive attitude toward exploring life’s myriad possibilities. It encourages us to step outside our comfort zones, engage with people from diverse backgrounds and perspectives, and draw nourishment from every experience.

This inclusivity enables us to adapt to change, learn from setbacks, and uncover valuable opportunities that might otherwise go unnoticed.

Kind

Always be kind toward this world, even when it may sometimes disappoint you.

The above statement is actually WaterCoFire’s motto. Kindness is a choice deeply rooted within the heart, especially when facing the world’s indifference or disappointment. It is not a weakness, but a form of resilience.

Choosing kindness is, in essence, upholding one’s principles—refusing to let external negativity alter our true nature. This kindness may not seem “great” at all: it can manifest as a thoughtful reminder, a selfless act of help, or simply the patience to listen to others. Yet it is a powerful force, capable of warming hearts and building trust and connection between people.

Equal

Always uphold the principles of objectivity and fairness, treating every person and every matter with integrity.

WaterCoFire consistently holds itself to the principle of setting aside all possible biases and upholding impartiality in every situation. This discipline ensures that personal judgments and actions remain free from emotional influence, thereby maximizing the likelihood of achieving optimal solutions.

Upholding equality also means extending due respect to all individuals. When we show respect to others, they often reciprocate with respect to us. Even for those who disrespect others, respect is the quickest way to see through them.

Straightforward

Express views as efficiently and clearly as possible.

In the fast-paced context of modern life, WaterCoFire believes straightforward communication helps reduce unnecessary misunderstandings and communication costs. This approach saves time, boosts efficiency, and fosters a transparent, trusting exchange environment.

Being straightforward does not equate to being rude. In fact, when we communicate honestly and concisely, we demonstrate respect for others and build stronger relationships.